When modeling agencies say they use "unconventional models," that's usually code for "pretty but not famous yet." Not at the Ugly Models Agency, though.
They've gone full John Waters, by which I mean they use the
weirdest-looking people they can find, which is all kinds of refreshing.
"We like our women fat and our men geeky," the company says on its
website. "We like the extremely tall and the shockingly small. No one is
too abstract for our books! We are Ugly. And we are the leaders in
character modeling. With a unique outlook on modeling, our philosophy is
simple: 'Any beauty can be airbrushed but we want our look to have true
character.' " They also put their aesthetic choices in context, noting
that their buck-toothed, gangly model Dell (who looks like a post-stroke
Michael Richards) is "ugly in a great way and … quite striking." His
face and body have character, in other words, and those things are
precisely what's missing from the fashion industry at large—and
advertising, too, of course (Skittles commercials aside). All that
aside, Ugly Models Agency's success will ultimately be measured by
whether or not the, shall we say, facial integrity of its models is
resistant to Photoshop. Via Laughing Squid.
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