A New York photographer claims that DKNY is using hundreds of his photos
in international store displays without his permission. Brandon
Stanton, creator of the Humans of New Yorkphoto
project, says DKNY offered him $15,000 to use 300 of his photos in
store windows around the world. He says he asked for more money, but the
brand declined. "Today, a fan sent me a photo from a DKNY store in
Bangkok," Stanton writes in a blog post and
on the Humans of New York Facebook page. "The window is full of my
photos. These photos were used without my knowledge, and without
compensation." He asked readers to reblog or share his story if they
support his idea of DKNY donating $100,000 on his behalf to the YMCA in
New York's Bedford-Stuyvesant neighborhood. AdFreak reached out to DKNY
for comment, but we haven't heard back yet. Within two hours of being posted on Facebook,Stanton's
post racked up more than 16,500 likes and 18,000 shares. Quite a few of
the Facebook commenters are skeptical of Stanton's version of events,
but most are overwhelmingly supportive of him. Meanwhile, DKNY's
Facebook page is being deluged with comments such as "SHAMEFUL!" and
"Make it right, DKNY." We'll have an update when we hear back from the
brand.
UPDATE: DKNY has responded, saying
it was an isolated error at the Bangkok store, and promising to donate
$25,000 to the Bed-Stuy YMCA. Full statement below.
Since
its founding in 1989, DKNY has been inspired by and incorporated
authentic New York into its imagery. For our Spring 2013 store window
visuals we decided to celebrate the city that is in our name by
showcasing "Only in NYC" images. We have immense respect for Brandon
Stanton aka Humans of New York and approached him to work with us on
this visual program. He declined to participate in the project.
For
the Spring 2013 windows program, we licensed and paid for photos from
established photography service providers. However, it appears that
inadvertently the store in Bangkok used an internal mock up containing
some of Mr. Stanton's images that was intended to merely show the
direction of the spring visual program. We apologize for this error and
are working to ensure that only the approved artwork is used.
DKNY
has always supported the arts and we deeply regret this mistake.
Accordingly, we are making a charitable donation of $25,000 to the YMCA
in Bedford-Stuyvesant Brooklyn in Mr. Stanton's name.
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