Here's
something you don't see every day: A print ad that imagines what the
world map would look like if every land mass and topographical feature were shaped like the Land Rover Defender.
The answer is that everything would look quite a bit lumpier. The
image, from RKCR/Y&R in London, is a nice way to capitalize on the
tagline: "70% of the world is covered by water. The rest is covered by
Defender.” Except, that is, for Italy, Florida and a few other pesky
peninsulas, which the Defender is apparently willing to concede to the
water.
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