Lay's "Do Us a Flavor" Facebook contest has come to an end, and the potato-chip brand is now market-testing three finalists: Cheesy Garlic Bread, Chicken & Waffles, and Sriracha hot sauce. They
were selected from more than 3 million submissions, so I guess the
judges knew what they were doing. But chicken and waffles is going to be
tough to replicate as a potato chip. I'm not sure how I feel about it.
Then again, maybe we all dodged a bullet. Who knows what the 4chan troll
account suggestions were. This is Frito-Lay's first time crowdsourcing a
chip flavor in the U.S., although it did something similar with its
Walkers crisps brand in the U.K. in 2008. The winner there was the
impressive-soundingBuilder's Breakfast, which tasted like bacon, sausage and eggs. Sadly for humanity, that flavor has since been discontinued.
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