Michael
Ian Black is not the most interesting man in the world, but he might be
the most interesting beer endorser. Last Friday, the comedian, who has 2 million Twitter followers,posted
a tweet to a Dos Equis app—which seemed somewhat out of character for
him. And indeed, when called on it, he freely admitted that he's been
paid for the tweet. Black took a fair amount of heat for being a shill,
but responded to the haters frankly, and often humorously. He also got
support from some fans, including model Chrissy Tiegen. The best part?
He got his revenge on the haters in the best way possible—for Dos Equis,
at least. "Because the blowback on it has been so unexpectedly harsh,
I'm going to tweet it again for free," he wrote, and then did just that.
See below for some highlights from the saga. ViaBusiness Insider.
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