The latest Tui beer billboard from New Zealand's DB Breweries is a homophobic eyesore, according tofeedback on the brand's Facebook page. Or
else it's funny and people should get over it, also according to
feedback on the brand's Facebook page. Tui's marketing manager claims
the ad's headline—"Dad's new husband seems nice." "Yeah right"—is an innocent combination of
the brand's iconic catchphrase with current events: New Zealand's
parliament passing a Marriage Equality Act earlier this month. The ad
was meant "to highlight the common situation or uncertainty experienced
when someone's parent remarries," he says. In other words, the "Yeah
right" refers to the awkwardness of a parent remarrying another, not
just someone of the same sex. I don't think Tui meant any actual harm
here, but the delivery was crap. If you have to explain a joke, that's
proof that it bombed. That's not something you can blame on the
audience.
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