It's an image that was nearly too hot for Los Angeles, a town that
regularly sees bare bums and lithe bodies in various states of undress
along its famous streets and highways. But after some wrangling with ad
sellers, and the threat of a ban, Lifetime will be able to launch its risqué billboard in L.A. after all to promote the 12th season of Project Runway.
The ad, from agency Ignition Print in Santa Monica, Calif., shows Heidi
Klum and Tim Gunn lording over a bunch of nude models. The same image,
by the way, got a swift and unconditional OK in New York, where it's
debuting Wednesday on hundreds of bus shelters, kiosks, newsstands and
other high-visibility spots. Guess the Nanny State of Bloomberg doesn't
extend to public displays of flesh. The cable network, which wouldn't
comment on the flap but said privately that it didn't want to scrap the
campaign, had planned to make adjustments via Photoshop for L.A. But
now, the image, sans added clothing, will appear in a single spot in
L.A.—above the storied Sunset Strip, where no one impressionable ever
goes.
If the models had had Glocks in their hands like all the one-sheets for
Hollywood action flicks, this would've been a non-issue to start with.
The series, which has used suggestive advertising with the smokin' hot
Klum many times in the past, returns July 18.
Newer Post
Ol
No comments:
Post a Comment