Hanes
is asking women to overshare on social media by telling the world the
color of their undies. They're pretending that revealing your panty
color is some sort of slightly salacious act, and they're willing to
offer you free undies if you do it, though it's pretty clear that the
whole thing is cleverly disguised market research into preferred panty
colors. So, what have they learned over atUndercoverColor.com? Most
people talk about their undies at lunch! Five percent of the people
telling Hanes the color of their panties are dudes! Pink is currently
the most popular color, with 23 percent of all responders selecting it! I
was one of those pink wearers. However, the interaction with the brand
was somewhat less than satisfying. I told them I was wearing pink. I got
to choose between a number of hideous Pinterest-style images with
pre-composed tweets. These included flirtatious tweets like, "A good
girl might not share her underwear color, but who says I'm a good
girl?"; incomprehensible tweets like, "Act like a lady. Underwear like a
boss"; and what-the-what tweets like, "It's kind of like a French
manicure for my bum!" At which point, you're done! End of website! You
never see Hanes underwear anywhere. Which is quite undercover.
No comments:
Post a Comment