A forensic artist drawing a picture of a baby Clydesdale shipping its pants? Now that would be a viral commercial supernova.
Dove, Budweiser and Kmart all rank near the top of Unruly Media's just-released list of the most viral commercials of 2013 so far. Those
brands are joined by Pepsi MAX, Evian, Ram Trucks and more, as Unruly
celebrates the commercials with the most pass-along value through the
first five months of the year. And as the numbers show, it's been a very
strong year for online video, as compared to 2012.
See the full list at this link:
Unruly counts shares of videos across social media—a metric that is
often at odds with sheer view counts. For example, Microsoft's "Child of
the '90s" video for Internet Explorer would place fourth on this list
in terms of YouTube views (with more than 34 million), but its
approximately 630,000 shares are good for only ninth place.
Conversely, Kmart's "Ship My Pants" and Budweiser's "Brotherhood" spots
both have fewer YouTube views than Evian's "Baby & Me" or Pepsi
MAX's "Test Drive"—but they rank higher on this list because of better
share rates. (The top video on the list, however, leads in both views
and shares.)
We left a couple of videos from Unruly's list off this one—including the
Biting Elbows music video and the Miami Heat's Harlem Shake clip—to
focus on brand advertising rather than more entertainment-based content.
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